Here's a pattern that keeps repeating: what teenagers drink today often predicts what 21+ consumers will drink 5-7 years from now. Not just the flavors, but the format, carbonation levels, and even how they discover brands. Three recent examples: [...]
Given the rapid regulatory oscillation in Texas around Delta-9, we thought it would be interesting to examine one of the biggest opportunities today with Delta-9 beverages: improving repeat purchase rates and reducing brand churn. Right now, repeat purchase rates are... well, let's say they're a work in progress. They're trending up, but only about a third of what we see in the top energy drink or bev-alc brands. U [...]