High Noon today commands nearly 40% market share, a level of dominance that's fairly rare in beverage alcohol. A #1 brand holding 40% of a category only happens once or twice a decade, typically in rapidly emerging segments. [...]
This week, there was a lot of press around premiumization in various spirits categories. So we decided to see how "premium" each category was today and how it's evolved. [...]
Given the rapid regulatory oscillation in Texas around Delta-9, we thought it would be interesting to examine one of the biggest opportunities today with Delta-9 beverages: improving repeat purchase rates and reducing brand churn. Right now, repeat purchase rates are... well, let's say they're a work in progress. They're trending up, but only about a third of what we see in the top energy drink or bev-alc brands. U [...]
This week, we decided to rewind to 2019 and investigate whether there were any indicators that could have predicted High Noon's success. First, let's set the stage for what was happening in Beverage Alcohol in 2019: [...]